VIP CLUB - 'Posh Dreamers Club' (Coming Soon!)
VIP CLUB - 'Posh Dreamers Club' (Coming Soon!)
I would love for you to become part of a select community of sleepwear enthusiasts who value both comfort, style and luxury. The 'Posh Dreamers Club' is an exclusive program that gives members useful and practical tips on how to relax and sleep better, lucrative in-store rewards and premium perks every month.
I’ve been told many times that I was a bit of a ‘posh dreamer’ and you know what I’m embracing it! Who doesn’t love elegance, luxury and the finer things in life?!
'Nuit et Jour Atelier Sleepwear' is the place to got for luxury sleepwear pieces in inclusive sizing that you can mix and match for different seasons. The idea for the 'Posh Dreamers Club' came about from my lonesome search for size inclusive luxury sleepwear and practical solutions for creating a beautiful and sophisticated bedroom space to assist with my sleeping issues. I wanted to create virtual space where size inclusive members (like me and you) can aspire to a luxurious sleepwear lifestyle. I don't have it all figured out but I'm hoping we can work together to create something special.
As a founding member you'll have access to a premium VIP membership for a monthly subscription fee of $20 and is only open for a strictly limited time. The 'Posh Dreamers Club' is a privileged program that gives members exclusive rewards and premium perks. An exclusive concept for sleepwear enthusiasts who value comfort, style and luxury.
Right now it's just a seed of an idea but moving forward here's what I see this potentially becoming. A community of people sharing the same interests and I've outlined some points below as to what the transformation of the VIP group might look like.
Membership Benefits:
1. Exclusive Tips and Content:
- Offering founding VIP members practical tips and resources on how to improve sleep quality and relaxation techniques. Including expert advice on sleep hygiene, relaxation exercises and bedtime routines tailored for luxurious comfort.
2. In-Store Rewards:
- Providing VIP members with lucrative rewards for purchases of high-quality sleepwear and related products. Including discounts, free shipping, early access to new collections and personalised shopping experiences.
3. Premium Perks:
- Ensuring VIP members receive premium perks every month, such as special discounts on luxury sleep accessories (like silk eye masks or aromatherapy diffusers), curated sleep playlists and planning for future access to exclusive events like virtual sleep workshops or relaxation retreats.
Community and Engagement:
1. Private Community Platform:
- Create a dedicated online platform or forum where members can connect, share tips, and discuss their experiences with sleepwear and relaxation techniques. Encourage interaction through discussions, polls and member-generated content.
2. Monthly Features and Highlights:
- I would love to highlight a 'Dreamer of the Month' who can share their story and sleep tips. And in the future feature member testimonials and reviews of recommended sleepwear products, fostering a sense of community and trust among members.
Branding and Marketing:
1. Luxury and Comfort Aesthetic:
- Emphasising the luxurious and comfortable aspects of the club through elegant branding, premium packaging for membership kits or rewards and high-quality visuals that showcase luxurious sleepwear collections.
2. Exclusive Invitations and Events:
- In the plans are to host exclusive events such as virtual trunk shows, designer Q&A sessions, or members-only sales events. These events will help to reinforce the club's exclusivity and provide additional value to you as a VIP founding member.
3. Partnerships and Collaborations:
- Collaborate with luxury sleepwear brands, wellness experts and influencers who align with the club's values. Co-create limited-edition collections or exclusive products that are available only to club members.
Growth and Expansion:
1. Referral Programs:
- Implement a referral program where existing members can invite friends to join the 'Posh Dreamers Club', earning rewards or discounts for successful referrals. Growing our special community organically while rewarding the loyalty of founding members.
2. Feedback and Iteration:
- I'll strive to regularly solicit feedback from VIP members to understand your needs and preferences. I will use this essential input and your appreciated feedback as a founding VIP member to continually improve the 'Posh Dreamers Club' offerings and tailor future benefits to better serve you and the community.
Call to Action:
I would love to invite you to become a VIP member of the 'Posh Dreamers Club'. If you would like to join me as a founding member I would love for you to send me a direct message.
info@nuitetjoursleepwear.com
I would like to extend to you an invitation with a discounted special VIP subscription price of $20. This will be a special founding member price for the lifetime of your club membership.
By focusing on creating a premium, exclusive experience centered around luxury sleepwear and relaxation, the 'Posh Dreamers Club' will attract and retain special members who appreciate both the comfort of high-quality sleepwear and the benefits of belonging to a supportive community of like-minded enthusiasts.
Elevate your world with the elegance you deserve.